Data Decoded

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Stop guessing who your customers are and start knowing. Welcome to Data Decoded, the podcast that teaches you how to turn public data into a powerful marketing strategy. Each week, we demystify powerful resources like the U.S. Census and ACS to deliver actionable techniques for market research, customer segmentation, and ad targeting. This show is a must-listen for marketers, founders, and agencies ready to build a data-driven strategy. Subscribe to start making smarter decisions today.

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The World of Census Data: IPUMS, ACS, and Challenges

13 min 12 sec

In this episode of Data Decoded, we delve into the intricate world of census data, exploring its pivotal role in shaping decisions across sectors. We examine the differences between the decennial census and the American Community Survey (ACS), highlighting how the ACS provides continuous updates crucial for planning. We also discuss IPUMS, a game-changer for harmonizing global and historical data, enabling accurate cross-national comparisons. The episode addresses the challenges of balancing privacy with data accuracy, including the risks of re-identification and the use of synthetic data. We explore the strategic applications of census data in both public and private sectors and the emerging trends in data collection and protection. Join us as we navigate this essential yet complex data landscape, and consider which demographic data point your organization can't afford to lose.

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